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Haute Couture and MLS Collide at the Wild adidas SEAMS Fashion Show
By Patricia Sanchez for Urban Pitch
Enlisting four established designers to reimagine their 2019 MLS kits, adidas’ SEAMS Fashion Show saw some bold takes on the forms and functions of soccer jerseys.
The world of fashion and football often cross paths with each other in clever and exciting ways. Footballers love to have stylish and functional apparel on and off the field, and the fashion world in return, has been inspired by the footballer’s unique style for some time now. Rarely though, do you see such an interesting and imaginative intersection between high end fashion and the jerseys that help define a club, but as we all know, the fashion world and football lifestyle are hardly ever conventional.
Last Thursday night, fans of both worlds got the chance to explore the work of several designers who took this season’s MLS jerseys and reinvented them for SEAMS, a fashion show and afterparty hosted by MLS and adidas to celebrate their 2019 jersey launch. Designers used MLS kits to create wild and abstract outfits for a diverse guest list that included fashion icons, media moguls and of course football’s finest stars, including a few LA local icons.
“It’s inevitable that this collaboration would happen,” said rapper Stix, a well-documented LAFC fanatic that recently dropped a community anthem and music video for the club. “This coolness is what MLS needs. As long as they keep doing awesome collaborations like this, their popularity will continue to spread nationwide because when culture gets involved, you know good things will happen. It’s dope that it’s happening. It’s very innovative and creative. If you love fashion, you loved what you saw tonight.”
Music was blasting before, during and after the show thanks to DJs Noodles and Odalys, and international models strutted down the runway representing all MLS teams. The event showcased the designs of Sara Gourlay, Pierre Davis, Andrew Andrade and Corey T. Stokes, all of whom took MLS kits and other football apparel/equipment to make high-end props and styles.
LAFC fans were excited to see one of their very own on the runway, as the Black and Gold’s midfielder Lee Nguyen made his modeling debut in an LAFC jersey/coat mashup complete with a captain’s armband. Though it was his first time walking a runway, Nguyen hid his nerves well and looked as good as he does on the field.
“It was intimidating and I was a little nervous at first, but it was an awesome 15 seconds that I would do again,” Nguyen said. “It was great to be able to do this for adidas and celebrate the jersey launch, as well as seeing all my friends out here. I’ll stick with football, but it was cool to get a taste of this. Would I do it again? Absolutely.”
Those friends included the likes of teammates Mark-Anthony Kaye and Adama Diomande, as well as Efrain Alvarez, Nguyen’s on-field rival from the LA Galaxy. While Nguyen’s look was without a doubt the most toned down of the night, he and other football fans had fun seeing familiar sights in a completely foreign setting.
N“I didn’t know you could get so creative and unique with these jerseys, and then I came here and saw what all the designers did with it and I was blown away,” Nguyen said. “Lots of praise to them for putting on a great show.”
Photography by Patricia Sanchez and Owen Kolas.
For more stories on the intersection of football and street culture, visit Urban Pitch.