Paint the Streets



Paint the Streets



Not only during Carnival are the streets of Brazilian cities filled with colour. Every four years, in what has become a World Cup tradition, neighbors and friends get together to transform their neighborhood with the colours of Brazil's national flag, to show their support for the Brazilian team, still the World Cup’s most successful team with five titles.



Special decorations include painting pavements and walls in canary yellow, green, blue, and white - colours synonymous with football’s greatest ever national team. Local street artists also show their talent colouring paths with giant murals of the World Cup mascots and stars like Neymar, Ronaldinho, Ronaldo and Pele.

Special decorations include painting pavements and walls in canary yellow, green, blue, and white - colours synonymous with football’s greatest ever national team. Local street artists also show their talent colouring paths with giant murals of the World Cup mascots and stars like Neymar, Ronaldinho, Ronaldo and Pele.



The sense of togetherness and enthusiasm is highlighted by how rich neighborhoods and poor communities come together to seek financial contributions from fellow neighbors, sometimes simply asking for some change. Above all, uniting people and spreading the World Cup spirit across the Samba country is the aim of this tradition.



When Brazil were World Cup hosts in 2014, Google used the iconic painted streets to promote Street View, a technology featured on Google Earth and Google Maps that offers interactive panoramas from positions along many streets around the globe. The purpose was to create a "digital legacy" of the World Cup displaying vibrantly painted streets. The free online mapping service added a "Street View" imagery of Brazil's 50 painted streets in festive tribute to the major global sporting event, using over 5,000 sweeping images, and you can still see them here.

Not everything was happiness and a reason to celebrate, though. Even before the humiliating 7-1 defeat to Germany in the semi-final, many Brazilians already wished that the World Cup had never taken place for the second time in their homeland. And urban art was also a weapon used for those backing the anti-World Cup mood in the South American nation during the build-up to the tournament.

Three weeks before the opening game of the 2014 World Cup, the tournament already had an iconic image. And FIFA were not happy about it. Sao Paulo-based artist Paulo Ito's art depicting a starving boy being served a football instead of food became an international sensation. The portrait of the weeping child condensed the feeling where poverty levels are still appalling high - the World Cup cost the nation a fortune, that many believe could have been spent elsewhere.



Fast-forward four years to the 2018 World Cup, and a Brazilian that once painted the streets found himself this time on the other side, In 2014 teenager Gabriel Jesus was painting the streets of Jardim Peri, a favela on the northern edge of Sao Paulo where he was raised and which he has it tattoed on his right arm.

https://www.facebook.com/GuaranaAntarctica/videos/2175247052488702/?v=2175247052488702

For years on, the Manchester City striker was wearing Brazil's iconic no.9 in the most awaited football competition on the planet, while back home his "Hello, Mum!" goal celebration featured on the side of homes in Jardim Peri as part of the World Cup decorations. "From the streets to the World Cup", it read beside Gabriel Jesus' smiling face.

"I have always been a dreamer", wrote the Brazilian international when first posting on his childhood memory showing him with spray cans and paintbrushes in hand.



As many Samba football stars, Brazilian street artists frequently travel around the world, exhibiting their uniquely jubilant style of painting. Brazil frontrunners are undoubtedly the twins Os Gemeos (Otavio Pandolfo and Gustavo Pandolfo), who have their own indigenous styles that in recent years have had an international influence after they adorned the streets of their native Sao Paulo.

When Brazil hosted the World Cup in 2014, the duo painted on an extraordinary scale, tagging the entire facade of a Boeing 737, which transported the Brazilian national team from city to city.



Os Gemeos covered the entire airplane from beginning to end, top to bottom, with their well-known characters: elongated faces, colorful skin, and animated expressions to symbolize Brazil extraordinary varied and colorful ethnicity, mixed-race society. They used an airplane hangar as an art studio and it took them 1,200 cans of spray to complete the week-long process.

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